Blooming Junction and Blooming Nursery
During my first two weeks of working with Blooming Junction, I established a style guide in order to streamline website, advertising, and social media content. Using the existing logo, I pulled primary brand colors and then added supporting colors for website backgrounds and more versatility in advertisement design. Adobe Caslon Pro is a serif font for use in titles and headers. Brandon Grotesque is a sans serif font for use in supporting body paragraph text. The combination is meant to establish a classic elegant feel combined with a modern straightforward look. After establishing a style guide, I created photography, video, and graphic design content within the brand guidelines.